Part of the Brand’s National Military Appreciation Initiative Throughout May
IHOP Will Also Serve as a Stop on PepsiCo’s Rolling Remembrance Relay Route in a Joint Effort to Support Gold Star Families
IHOP® announced it will host a $1 Buttermilk pancake event on Tuesday, May 21 from 7am-7pm at restaurants nationwide* with the full dollar going back to Children of Fallen Patriots Foundation (CFP).
The event is part of the initiative for National Military Appreciation Month and the campaign aims to contribute $1 million to college scholarships for the children of servicemen and women that have passed in the line of duty.
From a press release:
While other educational assistance programs exist for Gold Star families, significant costs often remain with many surviving families struggling to make ends meet – in fact, 63 percent of surviving spouses make less than $50,000 per year. CFP is unique in that the organization works to bridge the $32,000 gap between government assistance programs and the cost of a four-year degree program. Of the students who are part of the CFP program, 97 percent graduate from college debt-free.
“I’m really proud of our partnership with Children of Fallen Patriots, an incredible organization that shares IHOP’s passion for taking care of families, and in this case, the children of our military heroes who gave their life for our freedom,” said Darren Rebelez, President, IHOP. “On Tuesday, May 21 IHOP restaurants across the country will sell $1 short stack Buttermilk pancakes to help raise much-needed college scholarship funds for Gold Star children and shine a light on the tremendous work CFP is doing in honoring the legacy of thousands of servicemen and women.”
Also on Tuesday, May 21, the IHOP restaurant located at The Mills at Jersey Gardens® in Elizabeth, NJ, will welcome the PepsiCo “Rolling Remembrance” relay, an annual event that serves to raise funds and spread awareness for CFP. Using normal business routes, PepsiCo’s U.S. Military Veteran company drivers journey more than 9,000 miles across the country and pass off an American flag — which was originally flown on a UH-60M Blackhawk Helicopter in Afghanistan during Operation Enduring Freedom 2012 — at more than 50 different relay points. Community members are invited to attend the event, which starts at 10:30 a.m. and includes a performance from the local Color Guard; remarks from a CFP scholarship recipient; a flag ceremony; and more.
“We’re excited to team up with PepsiCo, our national beverage partner, to host a Rolling Remembrance relay stop as part of shared efforts to support Children of Fallen Patriots and show military families across the U.S. gratitude for making the greatest sacrifice,” continued Rebelez, an Army Ranger and Gulf War veteran.
“We are so proud to partner with IHOP for this Rolling Remembrance stop ahead of Memorial Day,” said Hugh Roth, Chief Customer Officer, PepsiCo Global Foodservice. “It is an honor to recognize the sacrifices of veterans and their families and contribute to Children of Fallen Patriots, a cause both organizations believe in deeply.”
“Children of Fallen Patriots is truly thankful for the support of everyone at IHOP and Pepsi,” remarked David Kim, founder of Children of Fallen Patriots. “Their partnership will help provide over 140 years of debt-free education to the children of our country’s fallen heroes. And just as importantly, the families we serve take great comfort in knowing that their fellow Americans will always honor their sacrifice.”